The original Max Mara factory

Architects Antonio Pastorini and Eugenio Salvarani drew up the project for the manufacturing plant of the Max Mara fashion house in 1957. In the course of the following decade, the building was then twice amplified by the Reggio Emilia Cooperative of Architects and Engineers.

Achille Maramotti played a highly active role in the various phases of drafting the project for the building. Its architectural style is basically rationalistic, and it relates to the surrounding environment on markedly organicistic terms. One also notes the originality of the technical and design solutions that made it a thoroughly avant-garde construction for the time in which it was built. It’s recognized as one of Italy’s most interesting architectures of the period that followed the Second World War. (See Casabella magazine, no. 239, of 1960).